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Where Will China's Cross-Border E-Commerce Go in 2026?

Standing at the threshold of 2026 and looking back at 2025, cross-border e-commerce’s “dividend hunting” playbook had reached its end, and global e-commerce entered an “era of resilience.” How can cross-border e-commerce find its next roadmap?
Feb. 4, 2026
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Columnists

Jany Hejuan Zhao is the Founder, Chairperson and CEO of TMTPost Group, a leading global technology and financial information platform. She is a preeminent new media entrepreneur and opinion leader in China. Zhao is also a member of the Advisory Board of Columbia’s Global Centers. She has significantly contributed to increasing the transparency of China’s business environment and advancing the rule of law and gender equality. Zhao holds a Master's degree in Philosophy from Tongji University and was a visiting scholar at Columbia University’s graduate journalism school. She has published best-selling books, including "Thieves Under the Heavens" that exposes insider dealings in China’s state-owned telecommunications sector. She has received prestigious awards, including "Asia Young Leader of Bo’ao Forum" and "Top Ten Outstanding Women in China's Economy," among many others.
Angela Miller is a distinguished columnist for AsianFin, with a focus on personal investing. As an experienced individual investor, Angela specializes in analyzing the impact of Asian market trends on the global economy. Her insightful commentary and deep understanding of the dynamic relationship between Asia’s financial developments and their broader economic implications have made her a respected voice in the financial community. Angela’s contributions to AsianFin provide readers with valuable perspectives on how shifts in the Asian markets can influence investment strategies and economic forecasts worldwide.
Mainly focus on news of Asian celebrities.
Hu Wei is a renowned Chinese political scientist and a columnist of AsianFin.
He Weiwen is an Executive Member of China Association of International Trade, an Executive Member of China Society for World Trade Organization Studies, an expert of TMTPost International Think Tank, and a senior fellow of the Center for China & Globalization. Previously he was the Trade and Commercial Counselor of the Consulate General in San Francisco and New York, the United States.
A media veteran
Founding Managing Partner of Qiming Venture Partners
Born in 1969 in Beijing, Dr. Mao Daqing is an architect and entrepreneur. Mao is the founder and Chairman of Ucommune, a global platform for coworking space. He was previously Deputy President of Wanke Group and General Manager of Wanke Beijing.
Mr. He Jing is the founder and managing partner of GEN Law Firm. He has more than 20 years of experience in handling complex legal, regulatory and policy advocacy matters for leading technology companies, global brands, content providers. He started his law practice as a patent attorney for a leading law firm in Silicon Valley and had worked for a major international law firm for years before building his own practice and starting the law firm GEN. Mr. He has been recognized as a leading legal practitioner on nearly all the legal rankings, including Chambers Asia-Pacific, Legal 500, Who’s Who Legal, IAM Patent 1000 and IAM Strategy, WTR1000, ALB, Managing Intellectual Property, Benchmark Litigations etc. Mr. He speaks regularly at major international legal conferences and has published a number of writing on China and international legal topics. Mr. He carried out a multi-year US-China IP Dialogue where top IP experts convened and delivered roadmap documents for IP reforms. Mr. He is also involved in multiple charity programs, including rural education and arts. He is currently on Penn State University Dickinson Law School IP and Innovation Initiative Advisory Board and Notre Dame Law Association Board. He appeared at times on Dialogue - the prime time TV news and analysis program on China Global Television Network. Mr. He obtained his LLB and B.Sc from Peking University in 1997 and graduated from University of Notre Dame with his Juris Doctor in 2000. He is licensed to practice law in China and the State of California.
Wang Weijia holds a bachelor's degree in Radio from the University of Science and Technology of China, PhD in Electrical Engineering from Stanford University. He has served as the founding Executive Director of the Digital China/China IT Internet Summit, co-founder and third President of the 2005 Committee of the China Association for International Exchange of Scholars, founding member and third Vice President of the Alashan Entrepreneurial Ecological Association.
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