Xiaomi No Longer Has a “Newcomer’s Grace Period” After Car Crash Shakes Company to Its Core, Says CEO

The late March accident involving the SU7 drew intense public scrutiny and sparked a wave of criticism across Chinese media and social platforms. Lei admitted the backlash hit Xiaomi “like a storm,” shaking the company's confidence and derailing its 15th anniversary celebrations.

Xiaomi CEO Lei Jun Says Past Month Was His Toughest Since Founding the Company

China’s EV Makers Dial Back Autonomy Push After Deadly Xiaomi Crash

China Bans 'Smart' and 'Autonomous' Driving Terms in Vehicle Ads Following Fatal Crash

The move comes in the wake of a fatal crash involving Xiaomi's SU7 sedan in March, which sparked public concern over the reliability of advanced driver assistance systems (ADAS).

Xiaomi Suspected of Engaging in False Advertising

"Even if the battery pack is damaged, it will never catch fire," Lei said during a product launch briefing..Netizens are questioning whether Xiaomi's marketing crossed the line into false advertising.

Xiaomi EV Says Battery Type is Randomly Selected and Installed

CATL Denies Supplying Battery for Xiaomi SU7

Xiaomi Market Cap Shrinks by 80 billion Yuan Following SU7 Accident Reports

Xiaomi Founder Sends Condolences to Families of Fatal Accident Victims

Xiaomi EV SU7’s Fatal Accident in China: What Could Have Caused it?

It's important to highlight that from the moment NOA initiated deceleration to when the driver took over and the collision occurred, there were only about two seconds. Netizens share that most new energy vehicles (NEVs) are equipped with mechanical door locks for emergencies, but not many are aware of their location or how to use them.