Luo Xiaohui, CTO of Yeahka, assesses the strategic importance of generative AI for the company by focusing on its practical applications and the value it can bring to their business. According to him, any technology is useless if it can't find a practical application and generate value. Yeahka initially started exploring generative AI, particularly ChatGPT, at the beginning of 2023, with a focus on content generation needs in their in-store e-commerce business.

For Yeahka, the primary goal of implementing large models, including generative AI, is "internal empowerment," focusing on enhancing research efficiency, marketing material creation, and customer service automation. Luo Xiaohui believes that the best approach is to combine examples and local data, integrating previous local knowledge graphs for better results in their specific scenarios.

In terms of organizational structure, the AI Lab team at Yeahka is still in charge of generative AI research and development. However, during the second phase of validation, the business team participates in evaluating the effectiveness and integrating it into business processes.

Overall, Luo Xiaohui sees the strategic importance of generative AI for Yeahka in its ability to improve internal efficiency, enhance customer service, and create valuable content for their in-store e-commerce business.