BMW CEO Oliver Zipse believes that the European Commission's planned tariffs on Chinese electric vehicles would be harmful to European companies and the interests of the continent as a whole. According to Zipse, protectionism risks starting a spiral of tariffs leading to isolation rather than cooperation. He said that his company, BMW, believes protectionist measures such as the introduction of import duties do not contribute to successfully competing on international markets. Zipse is committed to free trade and fair competition, which he sees as crucial for bringing prosperity, growth, and innovation to all parties involved.