Asianfin -- Amazon on Saturday officially launched its first Innovation Center for the Asia-Pacific region in Qianhai, Shenzhen. The center, supported by the Shenzhen Municipal Government and the Qianhai Authority, aims to integrate resources from cross-border e-commerce sellers, industry organizations, and service providers across the region.

It will serve as a hub for cross-border e-commerce innovation, collaboration, and incubation, with a focus on the Asia-Pacific market. The center will leverage Amazon's global resources, along with third-party support, to accelerate the transformation of innovative ideas, enhance sellers' core competitiveness, and drive the high-quality development of export cross-border e-commerce.