Asianfin -- Tesla has recently announced a partnership with South Korean Olympic shooter Kim Jae-eun, who will become the company’s first brand ambassador. This move appears somewhat unexpected for Tesla, as the automaker has long opposed large-scale advertising campaigns, including the hiring of brand ambassadors.

Elon Musk, Tesla's CEO, has previously stated, "At Tesla, we have never spent a penny on advertising. We invest all our funds into research, development, manufacturing, and design to continuously improve our cars."

The decision to appoint a brand ambassador marks a notable shift in Tesla's marketing strategy, potentially indicating a new approach to engage with consumers and enhance brand visibility.