AsianFin -- Leading American children’s clothing brand, The Children’s Place, has announced a partnership with SHEIN, a global fashion and lifestyle e-commerce giant. The Children’s Place brand is now available on SHEIN’s platform, joining a roster of well-known global brands.

A review of SHEIN’s global site shows that several prominent brands, such as French footwear label Palladium, U.S. collectible brand Funko, European appliance brand Create, South Korean home goods brand Lock&Lock, and Chinese lifestyle brand Miniso, have already launched stores on the platform.

According to the latest data from Similarweb, SHEIN ranked as the world’s most-visited fashion site in Q3 2024. Recent reports also highlight that SHEIN has overtaken Japan’s Uniqlo domestically and has become the second-largest fashion brand in France, behind only Zara.