AsianFin -- Fashion retailer Shein has become the most visited clothing and fashion brand globally in the third quarter of 2024, according to data from the analytics website Similarweb.

SHEIN emerged as the brand with the highest global traffic in September 2024 and the third quarter, with a market share of 2.68%.

The data shows that following Shein are NIKE, H&M, and ZARA, ranking second to fourth, respectively. Concurrently, the user base on Shein has also seen a significant increase. Earnest data indicates that the number of users transacting on the Shein platform surged by nearly 40% in August compared to January.

SHEIN has become the second largest clothing and fashion brand in France, the fourth largest in Germany, and one of the most popular fashion brands among consumers in several states in the United States.