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Hong Kong Designated as Taobao's Free Shipping Zone

Sep 26, 2024, 3:05 a.m. ET

Asianfin — In a significant development for e-commerce in the region, Alibaba has announced that Hong Kong will officially become a free shipping zone for Taobao. During a press conference held in Hong Kong, the company revealed plans to invest 1 billion yuan to enhance its operations in the territory.

Starting October 1, 2024, Taobao will introduce a limited-time promotion offering free shipping for orders over 99 yuan. This initiative aims to boost online shopping in Hong Kong and strengthen the connection between consumers and the Taobao platform.

The project will be managed by Taobao and Tmall, which are responsible for attracting merchants, while Alibaba International will oversee user operations and logistics in Hong Kong. This strategic move underscores Alibaba's commitment to expanding its footprint in the Hong Kong market and enhancing the shopping experience for local consumers.

With this new initiative, residents of Hong Kong will gain greater access to a wide range of products available on Taobao, potentially transforming the way they shop online. The investment not only reflects Alibaba's confidence in the Hong Kong market but also signifies a broader strategy to integrate e-commerce services within the region.

As the launch date approaches, consumers eagerly anticipate the expanded access to Taobao's vast offerings and the benefits of free shipping, which is expected to make online shopping more appealing than ever.

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