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Ferrari to Accept Cryptocurrency Payments in Europe

Jul 25, 2024, 2:43 a.m. ET

AsianFin--Luxury sports car manufacturer Ferrari announced it will expand the ability to pay with Bitcoin and crypto to its European dealerships from July. The move comes after Ferrari first began accepting Bitcoin and crypto payments at its U.S. dealers last year.

Ferrari said the rollout will enable customers to purchase new vehicles using Bitcoin and crypto. The company plans to expand the Bitcoin payment option to dealers worldwide by the end of 2024, as legally permitted.

Ferrari continues its partnership with leading Bitcoin payments processor BitPay to process the payments. When a purchase is made in Bitcoin, BitPay will instantly convert it to traditional fiat currency for Ferrari's dealers to remove exposure to Bitcoin and crypto volatility.

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