AsianFin--TM Roh, President & Head of MX Business, Samsung Electronics, has announced that the company will release an upgraded version of its Bixby voice assistant this year, powered by a large language model (LLM).

Roh highlighted that Samsung plans to advance Bixby using Gen AI technology while maintaining its strategy of allowing multiple voice assistants on its devices.

Additionally, on Wednesday, Samsung unveiled two new foldable devices, the Galaxy Z Fold6 and Z Flip6. Both phones feature processors optimized for AI functionalities, enhancing the user experience with advanced AI capabilities.