AsianFin--Microsoft said Thursday it plans to launch a mobile gaming store later this year. The news came out during an on-stage interview with Xbox President Sarah Bond at a Bloomberg event.

According to Bond, the as-yet-unnamed store will launch in July on web browsers, rather than a designated app, with Microsoft’s recently-acquired Candy Crush Saga serving as a day-one tentpole franchise.

Microsoft’s entry into the mobile gaming market — the most lucrative arm of the games industry — has been anticipated, particularly since the company’s