The Shenzhen Bureau of China's National Financial Regulatory Administration has issued a public notice to further regulate the operation of the gold market.

Companies are prohibited from engaging in illegal activities such as gold investment entrustment, which may involve inducing consumers to purchase physical gold and then transitioning to illegal financial activities like gold investment entrustment without the physical gold being delivered.

It is forbidden to use internet live streaming and other channels to illegally promote or engage in the sale of gold products. Companies are also prohibited from conducting illegal gold trading activities through various software, apps, or mini-programs, as well as from developing or selling illegal gold trading software, apps, or mini-programs. Additionally, they must not provide information services or technical support for illegal gold trading software, apps, or mini-programs.