As of December 2025, the total number of monthly active users across the internet reached 1.276 billion, with the average monthly usage duration per user at 186.2 hours, an increase of 8.4% year-on-year, according to data from QuestMobile.

This rapid growth in user engagement is closely linked to the release of AI technology dividends. Last December, the AIGC app sector experienced a net increase of over 200 million monthly active users, with a year-on-year growth rate of 150.4%. Additionally, AI application plugins have shown strong growth momentum, reaching a monthly active user count of 696 million, with a year-on-year growth rate of 37.8%.