A Senior Market Analyst at the World Gold Council has predicted the strong demand for gold investments and physical gold will continue throughout 2026.

Louise Street noted that 2025 saw a surge in global gold demand and a significant spike in gold prices. The ongoing economic and geopolitical risks have become the new normal, with both consumers and investors increasingly buying and holding gold. 

The price of gold in U.S. dollars surged by 67% year-on-year, but demand for gold jewelry only dropped by 18%, indicating that consumers are still willing to purchase gold jewelry even in a high-price environment. At the same time, central banks around the world remain committed to increasing their gold reserves. Looking ahead to 2026, there are almost no signs of easing in economic and geopolitical uncertainty, and the strong gold demand momentum seen in 2025 is expected to continue.

As the year began, gold prices surpassed the $5,000 per ounce mark for the first time in January, further underscoring the important role of gold as a safe-haven asset during times of uncertainty.