Leading sellers in Amazon’s energy storage category are accelerating a shift to Alibaba-owned AliExpress, as Chinese brands look for lower costs and faster overseas growth, according to platform data.

Brands including Xiamen-based ECO-WORTHY and Shenzhen’s OUKITEL, each generating tens of millions of dollars in annual sales, began moving onto AliExpress around October 2025. Using the platform’s “overseas managed” fulfilment model, the companies recorded monthly sales exceeding $1 million in both Europe and the United States within a month of launch.

AliExpress data show that overseas-managed sales in the energy storage battery segment under its consumer electronics category grew nearly tenfold in 2025. In September, AliExpress rolled out its “Super Brand Global Expansion Plan,” pitching established brands with the promise of achieving higher transaction volumes at roughly half the cost of selling on Amazon.

An increasing number of Chinese brands that initially scaled up on Amazon are now treating AliExpress as a new primary channel for global expansion, the data showed.