Sales of German luxury carmaker Porsche in China have declined for a fourth consecutive year, falling 26% to around 42,000 units in 2025 from the previous year, data released by the Stuttgart-based company showed. This represents a 60% drop from the peak in 2021.

Global sales fell 10% to about 279,000 units, the largest decline since 2009.

Porsche China CEO Pan Liqi previously confirmed plans to reduce authorized dealerships from 150 in 2024 to 120 by the end of 2025 and around 80 by the end of this year.

Matthias Becker, board member for sales and marketing, attributed the slowdown to supply shortages for the 718 and Macan fuel models and the company’s strategy of prioritizing per-vehicle profit over total sales volume.