Samsung Electronics plans to double the number of its mobile devices equipped with artificial intelligence features powered by Google’s Gemini to about 800 million by 2026, its co-CEO said, as the South Korean company steps up its push in the global AI race.

Samsung had rolled out Gemini-backed AI functions to around 400 million smartphones and tablets by last year, T.M. Roh told reporters, adding that the company aims to extend AI across its entire product portfolio.

“We will apply AI to all products, all functions and all services as quickly as possible,” Roh said in his first interview since becoming co-CEO in November.

As the world’s largest supporter of Google’s Android platform, Samsung’s expansion is expected to significantly boost adoption of Google’s Gemini model, which competes with OpenAI and other developers for users and developers.

The strategy is part of Samsung’s broader effort to regain market share from Apple in smartphones and defend its position against Chinese competitors across consumer electronics, including televisions and home appliances, which also fall under Roh’s oversight.

Samsung plans to offer more deeply integrated AI services across its devices to differentiate itself from Apple, which is expected to remain the world’s largest smartphone maker this year, according to market research firm Counterpoint.

Samsung declined to provide a detailed breakdown of how the AI rollout would be phased across regions and product lines but said AI-enabled features would become standard across its premium and mass-market devices.