ByteDance has announced a broad increase in employee compensation, including a 35% rise in total annual bonus allocations for 2025, as the Chinese technology company steps up efforts to retain and attract talent amid intensifying global competition, financial news outlet Yicai reported on Monday.

The measures were detailed in an internal email sent to ByteDance employees worldwide, which said the company would continue to invest heavily in its workforce by improving salary competitiveness and strengthening stock-based incentives.

According to the memo, ByteDance will raise its total annual bonus investment for 2025 by 35% from the previous year, a figure that includes performance-linked stock options. Spending on salary adjustments will also increase sharply, rising by 150% year on year.

The company will additionally lift both the minimum and maximum caps of total compensation packages across all job levels, the email said.

Salary adjustment investment refers to the total funds allocated for pay increases, including base salary raises for all employees, additional adjustments for key positions, top performers and promoted staff, as well as the associated increase in benefits such as social insurance and housing fund contributions.

ByteDance said the compensation overhaul is aimed at ensuring that employee pay competitiveness and incentive returns remain “leading among top-tier peers” across its global markets.