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Chinese Robotics Firms Offer Enormous Amount for Sponsorship Rights in China's Super Bowl

Dec 13, 2025, 12:37 a.m. ET

Numerous Chinese robotics companies have recently participated in the bidding for the sponsorship rights for the Spring Festival Gala, with Unitree Robotics and AgiBot leading the competition, according to multiple informed sources.

Unitree Robotics offered 100 million yuan in a bid to secure the sponsorship rights, significantly surpassing its archrival AgiBot's bid of 60 million yuan. The Spring Festival Gala is known as China's Super Bowl event in terms of prominence and popularity. 

After the information was leaked, the media reached both Unitree Robotics and AgiBot for comments. Unitree Robotics responded by saying, 'This is not true,' while AgiBot has yet to comment.

(Note: 1 U.S. dollar equals 7.07 Chinese yuan.)

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