OpenAI and Target have formed a new partnership to introduce AI-driven shopping experiences to the U.S. retail giant’s customers, the companies said on Tuesday.

Under the collaboration, Target is launching an application within ChatGPT that allows shoppers to receive personalized product recommendations, add multiple items to a unified shopping cart, and check out through its Drive Up, in-store pickup or delivery services.

Target is joining more than one million enterprise customers using OpenAI models to support core products and platforms, the companies said.

As part of the agreement, Target will also continue using the OpenAI API and ChatGPT Enterprise to boost employee productivity and enhance customer-facing services.