Chinese new energy vehicle giant BYD has partnered with Japanese retail conglomerate Aeon to sell its cars at roughly 30 of Aeon’s commercial facilities and department stores nationwide by the end of 2025.

Under the arrangement, Aeon will manage orders and contracts while working with BYD’s local dealers to display the vehicles and facilitate sales, Yicai reported on Tuesday. Aeon is offering subsidies exceeding JPY100,000 (approximately USD660) on BYD models, with combined discounts—including national and local government incentives—reaching up to JPY1 million (around USD6,590).

BYD’s Dolphin, the company’s primary electric hatchback model in Japan, carries a sticker price of about JPY2.9 million. After subsidies, the effective price can fall to roughly JPY2 million (around USD13,185). For comparison, the same model retails in China for between 99,800 yuan and 129,800 yuan (approximately USD14,000 to USD18,130), according to BYD’s official website.

Looking ahead, Aeon plans to independently import and distribute BYD models. The retail giant operates 164 shopping centers in Japan and maintains roughly 2,500 electric vehicle charging stations across 374 stores nationwide, providing a significant infrastructure boost for BYD’s expansion into the Japanese EV market.