Chinese e-commerce giant JD.Com’s announcement of an upcoming new car launch has generated widespread attention and a surge in related stocks.

Based on the disclosed positioning and configuration, the estimated price of JD.Com’s new vehicle will range between 100,000 yuan and 120,000 yuan (USD13,800–16,600).

As of press time on Oct. 15, shares of JD.Com’s automotive partners had risen sharply. Guangzhou Automobile Group (601238.SH) climbed 7.97% to 8.13 yuan per share, giving it a market capitalization of 82.9 billion yuan, while Contemporary Amperex Technology (CATL, 300750.SZ) gained 2.79% to 367.99 yuan, with a market cap of 1.68 trillion yuan.

JD.Com announced on Oct. 14 that during this year’s Double 11 shopping festival, it will jointly launch a “mystery national car” with GAC Group and CATL. Internal and public test drives will begin at the end of October, and the car will be officially unveiled during the Double 11 period.