JD.Com’s delivery-only restaurant brand, 7Fresh Kitchen, has begun selling via rival platforms Meituan and Taobao Flash Buy, leveraging their large user bases and reach.
Operating from the ChangBao Building in Beijing’s Dongcheng district, 7Fresh Kitchen receives roughly 2,000 orders per month through Taobao Flash Buy and about 400 through Meituan, according to platform data.
Launched in July, the service delivers food to consumers within a three-kilometer radius and forms part of JD.Com’s plan to open 10,000 ghost kitchens nationwide. Listing on third-party platforms, including Meituan, Taobao Flash Buy, and Ele.me, allows JD.Com to expand consumer access and choice.