Indian textile exporters are actively seeking new buyers in Europe and offering discounts to existing U.S. customers to mitigate the impact of steep U.S. tariffs of up to 50%, according to industry executives.

U.S. President Donald Trump doubled tariffs on Indian imports in August, placing them among the highest for any trading partner and affecting a wide range of goods from garments and jewelry to shrimp.

A Mumbai-based garment exporter, speaking anonymously ahead of finalizing export contracts, said the company is prioritizing diversification into European Union markets, noting that an early trade deal with the bloc would help boost shipments from India

Trade talks between India and the EU are in a decisive phase, with teams working intensively to meet a year-end target for signing a free trade agreement.