AsianFin -- JD.com’s cross-border e-commerce brand, Joybuy, has officially launched in France and plans to enter the German market soon.

This follows Joybuy’s relaunch in the UK earlier this spring, marking another key step in JD’s European expansion. The move highlights the acceleration of JD’s cross-border e-commerce strategy, aimed at capturing a larger share of the European online retail market.

With France now live, Germany is set to become Joybuy’s next target in Europe, further strengthening JD’s footprint across the continent.