AsianFin --  Temu claimed the top spot in Brazil’s e-commerce traffic rankings for the first time in July 2025, according to the e-commerce industry report released by Conversion.

The platform recorded 410 million visits, a 70% month-on-month surge, surpassing Mercado Libre with 393 million visits and Shopee with 286 million.

Overall, Brazil’s e-commerce market saw a 9.6% increase in total visits in July. Amazon Brazil stood out with an 18.9% month-on-month growth, while Shopee maintained dominance on mobile, accounting for 40% of its platform traffic.

Among the top ten platforms, which collectively captured 59% of total market traffic, Temu led with a 13.4% share, followed by Mercado Libre and Shopee. Notably, Brazilian retailer Magazine Luiza rebounded with a 3% increase in visits, re-entering the top ten, while AliExpress fell out of the ranking.