Ford Motor Company announced on August 11, 2025, in Detroit, Michigan, that it will launch a new line of affordable electric vehicles (EVs) starting at approximately $30,000. The rollout will begin in 2027 with a midsize electric pickup truck built on Ford's new Universal Electric Vehicle Platform.
The new platform aims to reduce production costs and complexity by using 20% fewer parts than traditional vehicles and incorporating large uni-castings. It supports a flexible, software-defined vehicle ecosystem designed to compete with Chinese EV manufacturers while maintaining performance and interior space.
The midsize pickup truck, the first vehicle on this platform, is expected to be quicker than a Ford Mustang EcoBoost from 0 to 60 mph and will offer more passenger room than a Toyota RAV4. It will feature both a bed and a trunk, providing versatility for consumers.
Production will take place at the Louisville Assembly Plant in Kentucky, which is receiving a $2.2 billion investment to support the new EV production system. This includes a 52,000 square-foot expansion and the addition of approximately 2,200 jobs. The plant will adopt a new assembly process called the Assembly Tree, designed to improve efficiency and quality by reducing complexity and dock-to-dock stops by 40%, enabling up to 15% faster production.
Ford is also investing about $3 billion in the BlueOval Battery Park in Michigan to produce lithium-iron phosphate (LFP) prismatic batteries for these vehicles. These batteries are lighter and less expensive than traditional cobalt and nickel-based batteries, contributing to the affordability of the new EVs.
Jim Farley, Ford president and CEO, stated, "We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every way that matters – design, innovation, flexibility, space, driving pleasure, and cost of ownership – and do it with American workers." He emphasized the importance of a sustainable and profitable business model for affordable EVs.
This initiative represents a $5 billion investment in American manufacturing and innovation, marking what Ford calls its "Model T moment" in the transition to electric vehicles. The company aims to make EVs accessible to a broader market segment while maintaining quality and performance standards.
