AsianFin -- JD.com announced on July 31 that it is making a voluntary cash takeover offer to all shareholders of CECONOMY AG, the German parent company of leading European consumer electronics retailers MediaMarkt and Saturn.

The offer values each share at €4.60, implying a total equity valuation of approximately €2.2 billion ($2.4 billion), or over RMB 18 billion—representing a 22.7% premium to CECONOMY’s closing price ten days prior.

The offer is being made through JD.com’s wholly-owned indirect subsidiary, JINGDONG Holding Germany GmbH, marking a strategic investment move to deepen the company’s footprint in the European consumer electronics market.

JD.com confirmed it has signed an investment agreement with CECONOMY on the terms of the offer and future cooperation intentions following the acquisition. Furthermore, JD.com and CECONOMY’s largest shareholder, Convergenta Invest GmbH, alongside other related shareholders, have entered into a shareholders’ agreement contingent on the successful completion of the takeover. Post-transaction, Convergenta will hold a 25.35% stake in CECONOMY.

CECONOMY is a market leader in European consumer electronics retail, operating under the MediaMarkt and Saturn brands with an omnichannel approach that integrates e-commerce with over 1,000 stores across 11 countries. As part of its strategic plan, CECONOMY will continue independent operations in Europe, maintaining a localized technology infrastructure with no planned changes to personnel, employee agreements, or office locations.

The deal signals JD.com’s ambitions to expand beyond its home market and partner with established European retail players to strengthen its global presence in consumer electronics.