AsianFin -- Li Ka-shing’s real estate empire is marketing 400 residential units across four cities in mainland China’s Greater Bay Area, with prices starting as low as HK$400,000 (about US$51,000), roughly equivalent to a typical down payment for a similar-sized apartment in Hong Kong.

CK Asset Holdings’ subsidiary Hutchison Whampoa Properties is promoting projects in Huizhou, Zhongshan, Guangzhou, and Dongguan to Hong Kong buyers, including the Longport Garden developments in Huizhou and Zhongshan, the Yat Chui Garden in Guangzhou, and the Regency Bay Villas in Dongguan.

A 51.34-square-meter one-bedroom apartment in Huizhou’s Longport Garden is currently priced at around RMB 443,000 (approximately HK$475,000), translating to about RMB 8,632 per square meter—a steep drop from the previous range of RMB 10,400 to 14,000 per square meter.

Villa prices at the Dongguan project have also declined sharply, from RMB 44,000–68,000 per square meter in May 2023 to just RMB 18,000–36,000 per square meter as of June 2025.

The sales push reflects CK Asset’s long-standing strategy of acquiring land at low cost and holding it for long-term development. It also underscores a growing trend: more Hong Kong residents are heading north in search of more affordable homes and larger living spaces.

“Many of our clients from Hong Kong are showing strong interest in these properties,” a local agent involved in the sales campaign said.

The offering of older unsold inventory at reduced prices is a clear signal of softening demand in China’s housing market, even as developers seek to tap into cross-border interest from Hong Kong amid continued price and policy pressures at home.