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Temu Aims for Half of UK Orders to Be Fulfilled by Local Sellers by Year-End

Jul 22, 2025, 3:38 a.m. ET

AsianFin -- Temu plans to have 50% of its UK orders fulfilled by local merchants by the end of 2025, a move aimed at deepening its foothold in one of its fastest-growing overseas markets.

The Chinese cross-border e-commerce platform, which now boasts 22 million users in the UK, said the initiative will create significant opportunities for local retailers.

More than 80% of UK consumers recognize Temu’s value-for-money appeal, according to a recent survey. By reducing operational costs and helping merchants reach a wider customer base, the platform is increasingly becoming a key channel for small and medium-sized British businesses to expand their market presence.

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