AsianFin -- Elon Musk’s AI startup xAI has launched its newest flagship model, Grok 4, along with a high-end subscription plan dubbed SuperGrok Heavy, priced at $300 per month.

Grok, xAI’s rival to OpenAI’s ChatGPT and Google’s Gemini, can interpret images and answer user queries. Its latest version comes as the model becomes more tightly woven into X — Musk’s social media platform now under xAI ownership. That integration has also exposed Grok’s shortcomings to a broader audience, sparking scrutiny from millions of users.