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Porsche Global Sales Dip in H1, China Market Down 28%

Jul 08, 2025, 3:37 a.m. ET

AsianFin -- Porsche reported a 6% drop in global vehicle sales for the first half of 2025, with deliveries totaling 146,391 units. The German luxury carmaker attributed the decline to tough market conditions and heightened competition, particularly in China, where sales plunged 28%.

Despite the overall slowdown, North America—Porsche’s largest market—posted a 10% increase in sales. The company said this growth was driven by improved product availability and temporary price protection measures amid rising import tariffs.

On the electrification front, Porsche said 36% of vehicles delivered through June were electrified models, marking a 14.5% year-over-year increase.

The update came a day after Mercedes-Benz reported a 9% drop in Q2 unit sales of cars and vans, also citing the impact of tariffs.

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