AsianFin -- Car dealers in China’s affluent Yangtze River Delta region are urging automakers to revamp their sales strategies as they grapple with cash flow strains and ballooning inventories, highlighting the escalating impact of the ongoing price war in the world’s largest auto market.

On Monday, four dealer associations from Shanghai and the neighboring provinces of Jiangsu, Zhejiang, and Anhui jointly published a letter on their WeChat accounts, openly expressing the mounting pressures confronting the industry.