AsianFin -- Apple has updated its App Store policies in the European Union, introducing more complex fee structures and loosening restrictions on developer-customer communication to comply with the EU’s Digital Markets Act (DMA).

The long-anticipated changes were announced Thursday, just ahead of the June 26 deadline, after which Apple faced the risk of additional fines. The iPhone maker was previously hit with a €500 million penalty for noncompliance and had been under pressure from EU regulators to make further adjustments.

Under Apple’s revised “anti-steering” rules, app developers in the EU can now direct users to alternative payment methods for subscriptions and in-app purchases—both within and outside their apps—using links shared through websites, other apps, or alternative marketplaces. These links can be presented via web views or native experiences without the warning screens or pre-approved messaging Apple once required.

While the changes offer developers more flexibility, they also introduce a new layer of fees, reflecting Apple’s continued effort to retain revenue streams as it adapts to regulatory demands.