AsianFin -- Honor Device Co., Ltd. (Honor) has officially filed for IPO counseling with the Shenzhen Securities Regulatory Bureau, marking a key step toward its planned public listing. China Securities Co., Ltd. is serving as the company’s lead advisor for the process.

The Chinese smartphone maker completed its corporate restructuring at the end of last year, bringing in a broad base of state-backed and institutional investors to prepare for its initial public offering. To date, Honor has attracted more than 20 shareholders, including Shenzhen Zhixin, Guoxin Capital, China Mobile, China Telecom, and BOE Technology.

In a previous interview with Kechuangban Daily, Honor CFO Pung Chiu-Yan confirmed that the company has hired a full suite of intermediaries—securities firms, legal counsel, and auditors—and is actively pushing forward IPO preparations. He added that the company will choose an appropriate time to go public based on market conditions.

Since the appointment of Li Jian as CEO in January, Honor has undergone significant internal restructuring and strategic adjustments. One notable initiative is the launch of the “Eagle Plan” talent reform within Honor’s China business, which opened up 38 key management positions for competitive selection. Of the candidates who participated, 24% were born in the 1990s, signaling the company’s push to empower younger leadership.