AsianFin -- Chinese electric vehicle giant BYD has recently scaled back its production and expansion efforts, reducing shifts at select factories and postponing the rollout of new production lines, according to two people familiar with the matter.

The pullback signals a potential slowdown in the automaker’s rapid growth trajectory, which had propelled it past Tesla to become the world’s top-selling EV maker. Despite aggressive price cuts aimed at stimulating demand in China’s fiercely competitive auto market, BYD is now facing rising inventory levels and a more cautious sales outlook.

The move marks a shift for the company, which has been one of the most aggressive players in China’s EV boom. But with consumer appetite showing signs of fatigue and margin pressures mounting, BYD appears to be taking a more measured approach as it navigates a cooling market.