AsianFin -- Alibaba Group is further consolidating its consumer-facing businesses, announcing on June 23 that food delivery service Ele.me and travel platform Fliggy will be merged into its China E-commerce Business Group, according to an internal letter from CEO Eddie Wu Yongming.

While both Ele.me and Fliggy will retain their independent corporate structures, they will now align their strategic execution and decision-making with the broader goals of the China E-commerce Business Group, the memo said.

The move reflects Alibaba’s growing emphasis on building a comprehensive consumer platform, extending beyond traditional e-commerce into services such as food delivery and travel bookings.

Established in November 2023, the China E-commerce Business Group was formed by integrating Taobao and Tmall Group, the International Digital Commerce Group, 1688, secondhand marketplace Xianyu, and other commerce-related operations. The division oversees Alibaba’s full-spectrum e-commerce operations in both domestic and international markets.

Bringing Ele.me and Fliggy under the same organizational umbrella marks a strategic shift, signaling that Alibaba is evolving its e-commerce ecosystem into a more unified, large-scale consumer services platform.