AsianFin — The explosive popularity of Labubu, a designer toy under Pop Mart, is fueling a surge in 3D printing activity, with some resellers reportedly earning over 100,000 yuan by printing and selling replica models. However, legal experts warn the trend may be crossing into illegal territory.

As Labubu figures fetch thousands of yuan on the secondary market, 3D printing enthusiasts have been quick to respond—sharing printable Labubu files and showcasing DIY models on platforms such as Xiaohongshu and Bilibili. Industry data suggests that Pop Mart has itself relied heavily on 3D printing to reduce product iteration costs during Labubu’s development.