AsianFin — South Korean fashion e-commerce platform Musinsa announced plans on Tuesday to open offline stores in China and Japan in the coming months, marking a significant step in its global expansion strategy.

The company, which currently offers products from around 8,000 Korean fashion brands on its online platform and operates a handful of physical stores domestically, is now eyeing key overseas markets.

Of the 8,000 brands, approximately 2,000 are also featured on Musinsa Global, its English-language platform serving 13 strategic Asian markets—excluding China.

Musinsa CEO Park Joon-mo said that the company aims to open its first Chinese store in Shanghai in Q4, with at least two stores planned in China. In Japan, Musinsa intends to open up to three stores in cities including Tokyo, Osaka, and Nagoya by early next year.

Beyond the current 13 markets, Musinsa is targeting further expansion into China, Europe, and the Middle East. Park added that the company is actively exploring partnerships with local firms to build out its logistics and sales infrastructure abroad.