AsianFin -- On May 12, witnessed by Brazilian President Luiz Inácio Lula da Silva, Sun Jiantao, Vice President of Mixue Group and CEO of the Americas, signed a Memorandum of Understanding with Jorge Viana, Chairman of Brazil’s Trade and Investment Promotion Agency (ApexBrasil) in Beijing.

The MoU, a key outcome of the “China-Brazil Business Seminar,” paves the way for Mixue’s first store opening in Brazil this year and plans to build a local supply chain factory.

Mixue Ice City has committed to investing at least RMB 4 billion over 3 to 5 years to purchase Brazilian agricultural products, including coffee beans. The new factory will enable a localized production and sales cycle, enhancing service to Brazilian consumers.