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BYD Reboots European Operations After Strategic Setbacks, Sources Say

Apr 23, 2025, 4:26 a.m. ET

AsianFin -- China's top electric vehicle maker, BYD, is revamping its operations in Europe following a series of strategic missteps, including challenges in securing enough dealers, hiring executives with local expertise, and offering hybrids in markets resistant to fully electric vehicles, according to six current and former executives.

The company has acted quickly to rectify these early challenges, significantly expanding its dealer network and offering attractive compensation packages to recruit top executives from European automakers, particularly Stellantis, the executives revealed.

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