AsianFin -- A wave of viral TikTok videos has ignited controversy over the true origins of luxury handbags, as Chinese manufacturers claim that iconic brands such as Gucci, Prada, and Dior produce at least part of their goods in China.

In the videos, some factory insiders allege that the production costs of high-end handbags are just a fraction of their retail prices. One manufacturer claimed a Dior bag that retails for $6,000 costs only around $300 to make. The creators of these videos urge consumers to buy directly from Chinese factories to avoid markups, middlemen, and import duties.

These claims have fueled widespread discussion on social media about the transparency of luxury fashion brands. While some consumers expressed shock and disappointment, others saw it as an opportunity to rethink how they shop for luxury goods.

Despite the online buzz, major luxury houses like Hermès and Louis Vuitton maintain that their products are exclusively manufactured in Europe, upholding the craftsmanship and quality their reputations are built on.

The controversy has reignited global debate over what defines authenticity, value, and trust in the luxury market — and whether consumers are paying for quality or just the brand name.