AsianFin – “Don’t expect the people you start with to be the ones who stay with you until you’re 80. Entrepreneurship isn’t marriage,” said Traini founder and CEO Arvin Sun Linjia at CES 2025 on Friday.

Regardless of the country, finding top talent is a daunting task. “First, it’s difficult; second, it’s expensive; and third, it’s something you absolutely must do,” he said.

According to Sun, the role of a founder is to focus on three key tasks: securing funding, recruiting talent, and setting the company’s strategic direction. Among these, finding the right people is crucial but varies at different stages of the business.