AsianFin -- Honor, a former subsidiary of Huawei, announced on Tuesday its plans to begin smartphone sales in Indonesia by the end of March, becoming the latest Chinese company to expand into a market where Apple’s iPhone 16 is barred due to domestic production regulations.

Indonesia mandates that 40% of components in smartphones sold within the country must be locally sourced, a rule that has temporarily blocked Apple from selling its newest models. Apple is reportedly in talks to invest $1 billion to meet these requirements.

Justin Li, Honor’s president for South Pacific operations, revealed that the company has established an office in Indonesia and partnered with a local manufacturer. Among its initial offerings will be a folding phone, part of a lineup of 10 medium-to-high-end products.

Honor plans to expand its portfolio to approximately 30 items, including phones and tablets, by the end of the year. Indonesia, the world’s fourth most populous country, represents a key growth market.

“Despite 80% of the market being dominated by devices under $200, Indonesia’s status as Southeast Asia’s largest and fastest-growing economy offers substantial long-term growth opportunities,” Canalys analyst Chiew Le Xuan said in an email.