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EU's New Competition Chief Considers Potential Split of Google’s Business

Dec 05, 2024, 4:47 a.m. ET

AsianFin -- Teresa Ribera, the European Union’s newly appointed competition chief, has confirmed that a potential split of Google’s business remains under consideration. In an interview with Bloomberg Television, Ribera, who began her five-year term this week, emphasized that divestments — which were previously proposed by her predecessor Margrethe Vestager and the US Department of Justice — could help prevent Big Tech companies from consolidating excessive market power.

"It's something that is of course on the table," Ribera said, noting that her team would collaborate with other key competition authorities globally, including in the United States. "We will be assessing case-by-case," she added, indicating that the EU plans to evaluate potential business separations carefully. Ribera also expressed her intent to build on Vestager’s legacy, who had been a strong critic of Silicon Valley, including proposing a breakup of Google’s adtech division to tackle its dominance in digital advertising. Additionally, the US has suggested broader divestments, including the forced sale of Google's Chrome browser, to address its perceived monopoly on online search.

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