AsianFin -- Chinese exporters are flooding social media platform Rednote with livestream sales pitches, urging domestic consumers to buy products originally destined for the U.S. market, as sweeping new tariffs disrupt international shipments.

In recent days, dozens of merchants have gone live on Rednote to showcase surplus inventory—ranging from lunch boxes to kitchen appliances—meant for American customers. Many sellers claim they are offering deep discounts, blaming the 145% tariff on Chinese goods imposed by President Donald Trump's administration for derailing their exports.

In one viral livestream, a user named “Dingding Cloud Foreign Trade Warehouse” pitched rice cookers, toasters, and juicers at 90% off, declaring, “The U.S. has breached its contract. No more shipments!”

Another streamer, “Muzi Has Good Goods,” stood surrounded by boxes labeled “trade transit containers,” explaining that their warehouse was overflowing with undelivered orders that could no longer be shipped to the U.S.

The livestreaming push reflects the mounting pressure Chinese exporters face amid rising trade tensions and marks a shift in strategy as they pivot to domestic consumers to absorb excess inventory.